The Ask
1LEAP is a supplement company in the health & wellness space, created to serve the growing community of runners seeking performance-driven, science-backed formulas. The challenge was to build a brand that not only delivered high-quality supplements but also inspired runners mentally—anchored by the core message: “Every run starts with 1LEAP.”
The Design
The design strategy focused on minimalism and impact. A streamlined color palette with one bold accent color was chosen to create instant recognition across labels, digital assets, and product photography. Typography was kept clean and purposeful, using only two primary fonts to ensure consistency across the website, packaging, and marketing materials. The visual identity reflects the brand’s philosophy of simplicity and performance—clear, motivating, and distraction-free.
the development
Beyond the visuals, the development process involved creating a full e-commerce-ready infrastructure. This included writing compliant product listings, optimizing copy for both Amazon and Shopify, handling the Amazon Brand Registry process, and ensuring all FDA labeling standards were met. Trademark registration and third-party platform integrations were also managed to establish a solid foundation for scalable online sales.
the takeaway
1LEAP successfully bridges performance supplementation with the mental health benefits of running. By pairing high-quality ingredients with a clear, motivating identity, the brand positions running as a catalyst for both physical and mental progress. From minimalist product design to a content strategy focused on education and inspiration, every touchpoint reinforces the message: “Every run starts with 1LEAP.”
