The Ask
Road Tech Group is a Colombian-based provider of road safety technology solutions, serving primarily government organizations. Their mission was to establish a trusted presence in the public safety sector—positioning themselves as a strategic partner for sourcing, integrating, and supporting advanced infrastructure and traffic management technologies.
The Design
The brand identity was designed to reflect authority, reliability, and precision. A bold, professional color palette inspired by road signage—deep grays, safety oranges, and clean whites—was paired with modern, legible typography to ensure high visibility across both digital and physical platforms. This visual system was consistently applied to their website, marketing materials, and product listings, creating a unified, authoritative presence.
the development
The development process focused on building a strong digital foundation and operational tools to support government partnerships. This included:
Web Design & Development: A clean, structured layout that communicates credibility and facilitates decision-making for public-sector clients.
Lead Management & CRM Onboarding Kit: A fully branded onboarding system for Zoho CRM, featuring custom workflows, step-by-step guides, and templates to streamline lead capture, follow-up automation, and client management.
Brand Book: A comprehensive brand guideline outlining logo usage, typography, color palette, and visual direction to ensure consistent application across all channels.
the takeaway
Road Tech Group now operates with a cohesive, professional identity that reinforces their role as a trusted government partner. From a strategically designed website to a streamlined client management system, every touchpoint enhances their credibility, simplifies their internal processes, and positions them as a reliable provider of road safety technology solutions in Colombia.
