The Ask
Bebés Peques y Chiquitines is a Colombian retailer and distributor specializing in clothing, toys, and accessories for babies and young children. The goal was to create a digital presence that communicates warmth and trust while functioning as an efficient platform for wholesale buyers and retail customers.
The Design
The brand identity centers on care, comfort, and playfulness. A soft, pastel color palette, rounded typography, and gentle animations were chosen to reflect the nurturing personality parents and retailers seek. The design balances a warm, child-friendly tone with a professional structure—ensuring the brand feels both approachable and trustworthy.
the development
The project focused on two key areas:
Web Design & UX: A responsive, intuitive website that simplifies navigation for wholesale buyers and parents alike. Users can easily browse by age group, product category, or brand, with an optimized flow from discovery to inquiry or checkout. Accessibility features and clear pathways to partnerships were also integrated.
Brand Book: A cohesive set of brand guidelines, including logo usage, typography, color palette, and visual direction, designed to ensure consistency across digital platforms, packaging, and marketing materials.
the takeaway
Bebés Peques y Chiquitines now has a digital presence that mirrors its brand promise: warm, reliable, and growth-focused. From its friendly yet professional web experience to a structured brand identity system, the company is well-positioned to expand its reach in Colombia’s children’s retail and wholesale market.
